I Really Want This For Christmas...

Unwrapping QVC's New Brand Campaign

Here's one close to my heart - QVC just unwrapped it's new branding campaign, as the press would have us believe, 'trying to own the 17th letter of the alphabet'. Some nice typography and the overall creative elements look great, but I just didnt quite get it... Good to see them being a little adventurous though, I hope it works out for them.