Future Sounds Gets Facelift

Designed and built by Algorithm, tastemaker Larry Little's Future Sounds blog has just received a spanking new background courtesy of San Francisco's VegaProject.

Just Added : Warriorland MySpace Identity

Recently Completed: Tova25.com

In collaboration with Mulberry Consulting, Algorithm has just completed the design and build of cosmetics celebrity (and wife of Ernest), Tova Borgnine's interactive archival site, Tova25.com. Designed towards recording and documenting the past 25 years of her Signature fragrance, the site integrates both still and video content through the use of the lightbox.js and heavybox.js scripts.

First Life Thoughts On Second Life

Over the last week or so I've been living virtually in Second Life. As a devout MySpace user, and fan of Web 2.0 technology in general, I have to say that I'm pretty impressed by what I've experienced so far. I know Second Life (SL) has drawn it's fair share of criticisms in the past, but as a 'newbie' I'm particularly impressed by the overall possibilities of the platform. So far I've bought a motorbike, got a haircut, bought clothes, travelled to many great (and many not so great) places, danced, chatted, and met some interesting characters.

One of the most interesting and exciting things I got to do was to hang out (something you can never do on MySpace) at the SkyNews studio, and watch an interview being conducted in real life with (then) British Environment secretary David Miliband. The interview was being broadcast on SkyNews live, where people could watch on the tv, and also being streamed in SL where we could ask questions of David. It was fascinating to be a part of it.


The thing I've found most interesting about it all is how on the one hand it really tries to mimick real life in as close a way as possible - but on the other hand it's residents vigorously separate their real and second lives. So much so that it is even perceived as hostile to broach the subject of real life. When I was a student at the Jan van Eyck Akademie I worked on creating virtual environments and also worked with Marion Delhees on the creation of a virtual avatar interaction prject (which we're in the process of resurrecting 10 yeas later...), but they always seemed so cold and mechanical in comparison to SL. In a weird way SL has the warmth of a friendship without the coldness of the technology. this might be a stretch to describe it this way (especially as the SL platform is full of bugs), but it seems much more of an emotional experience than a 'virtual' one. the term virtual always seemed so cold to me. I'm fascinated by how it seems to very accurately mirror the emotional aspects of real life, something I've never really experienced online before - it resembles playing a game, but the people on the other end talking to you are real, but they actually FEEL and LOOK real. It's a little disconcerting at first, but as I've become more accustomed to SL it's something that you just naturally begin to accept, it's a very weird feeling. Baudrillard would love it I'm sure. I've seen the simulation of genuine tenderness, aggression (and learned the word 'griefer' along the way), humor and what appears to be actual, 'real' friendship. Is it sinister and creepy? A bit, but I think the ideas and thoughts being thrown up by the possibilites of connecting people this way are incredible.

I've met people who are couples in SL but live on opposite sides of the globe in RL, and the idea of 'partnering' that SL has seems amazing to me, as I dont think I could ever really separate SL and RL in such cold a way as this. I guess these are the rambling thoughts of a newbie, but I after some years of resisting getting involved with this, my disillusion with MySpace (I'm just getting bored with it at the moment, as are the millions migrating to FaceBook apparently) has led me to seek a richer, deeper (and I guess ultimately not browser-based) online experience, and I think SL fulfills that. I'm actually looking forward to being able to make things within the world (at the moment I've just spent my time exploring and learning it all), as a means of creative outlet.

Websites face four-second cut-off

BBC
A slow-loading site can mean web shoppers give up. Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.

The research by Akamai revealed users' dwindling patience with websites that take time to show up.

It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load.

The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers' pet-hates, the research revealed.

Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers - who have been buying online for more than two years or who spend more than $1,500 (£788) a year online - ranked page-loading time as a priority.

It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process.

The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading.

To make matters worse, the research found that the experience shoppers have on a retail site colours their entire view of the company behind it.

About 30% of those responding said they formed a "negative perception" of a company with a badly put-together site or would tell their family and friends about their experiences.

Further research by Akamai found that almost half of the online stores in the list of the top 500 US shopping sites take longer than the four-second threshold to finish loading.

The survey questioned 1,058 net shoppers during the first six months of 2006. Consultants Jupiter Research did the survey for Akamai.