In Progress: Tiger-Fly Redesign

RedCarpetJunkie.com

Algorithm has recently designed and built celebrity photography site redcarpetjunkie.com.

Tova25 Featured On Ravenwood Creative Blog

"The Internet is full of cool sites to explore and hopefully interact with, as I think that’s the goal of any site, you want the user to take some sort of action, whether it’s just learning something or playing a game or buying something, to often corporations forget that the web is an interactive media.

To show you what can be done if you merge design with function - I just wanted to share a cool site friends of mine from my QVC days have put together for a client - Tova Borgnine - the site is Tova25. Designed to help Tova celebrate 25 years of her fragrance line, the site has everything from her OSCAR-award-winning actor and husband, Ernest Borgnine to QVC and others that have influenced her fragrance are here in a slick, yet elegantly simple, timeline interface.

It’s interface is cutting-edge, a truly multimedia experience on the web for something, like fragrance, that would challenge most of us to present in such an eye-catching and dramatic fashion. Until they invent, the “Scent Internet” this is the way to promote a brand and its essence.

So a shout out to Tim Megaw and Matt Shadbolt for a job well done. Do you know any cool site that are out there using the latest in video, audio and graphics? Let me know and we’ll share them here."

Link:http://www.ravenwoodcreative.com/blog1/tvmedia/tova-25-web-design/

Redesigned & Updated: Film School Official Site

Recently Updated: Tiger-Fly.com

In preparation for the upcoming Hoboken Arts & Music Festival, Algorithm has just completed work on a large content upgrade and online store build for New Jersey based photographer Mary Shadbolt over at Tiger-Fly

Recently Completed: Tova25.com

In collaboration with Mulberry Consulting, Algorithm has just completed the design and build of cosmetics celebrity (and wife of Ernest), Tova Borgnine's interactive archival site, Tova25.com. Designed towards recording and documenting the past 25 years of her Signature fragrance, the site integrates both still and video content through the use of the lightbox.js and heavybox.js scripts.

Just Completed: BDMP.TV

Just Completed: Heart Of Gold Website

Just completed www.heartofgoldnj.comfor our family-based local jewelry store in Randolph, New Jersey.

Yet More Algorithm

Recently Updated: Tiger-Fly.com

Tiger-Fly.com, Algorithm's close collaborator, has just undergone a massive content and interactive functionality overhaul. Aside from the additional pages of photography (of which there are many), interactive maps from WikiMapia have been added, as well as interactive slideshows, industry links, contact forms and many other items.

Visit Tiger-Fly

WalMart’s MySpace Clone Dead on Arrival

I had originally posted a skeptical article regarding Walmart's social networking project back in July here.

October 3, 2006 by Pete Cashmore
Original posted at Mashable

TheHub, WalMart’s ill-fated attempt at building a social network for kool kidz who just happen to like shopping at Walmart, has gone offline. The site, which was up for 10 weeks, tried to keep content wholesome, and featured profiles and videos from “real” kids (aka actors) about how much they adore WalMart. It’s possible that WalMart intended to end the promotion after 10 weeks - it was a back-to-school site, after all - but it’s equally probable that the lack of interest from kids led to an early shutdown.

It’s pretty much universally agreed that TheHub was a complete failure. Aside from the fake profiles and unabashed attempts to make users buy WalMart gear, WalMart screened the content and emailed a user’s parents to check whether it was ok for them to sign up. There’s nothing wrong with trying to build a safer social network (both Piczo and Mashable sponsor Multiply are having a go), but this was a little too much. In another example of marketing executives trying to get down with the kidz, users were referred to as “Hubsters” and the tagline was “school my way”.

The other reason WalMart missed the mark is that they totally misunderstood what’s cool these days. What’s odd is that Dotster’s new PimpedEmail product is another example of marketers trying to be cool, but somehow they almost get away with it. On second thought, maybe “PimpedMart” would be just as bad as “School Your Way”.

Of course, that doesn’t mean WalMart was wrong to pursue social networking as a marketing strategy - they could just step up their MySpace marketing (there’s already a Walmart profile), and start offering widgets, banners and buttons. Or copy Dasani and start distributing custom MySpace layouts. The WalMart brand isn’t very cool, but some of the products they sell (CDs, DVDs, MP3 players) are - something like the MySpace product slideshows from FavoriteThingz could work. Making WalMart cool is a big challenge and one that probably shouldn’t be tackled by out of touch marketers riding skateboards and listening to Avril Lavigne.

Still So Painfully Uncool...

Changes : The Corcoran Group

On Monday 20th March, I will be leaving my position in the music industry as Creative Director for Music Choice, and joining New York's prestigious Corcoran Group as Director Of Internet Marketing. I am thrilled about the challenges the new position will offer, and look forward to learning from the best in the online marketing business, plus I get to experience New York City from a whole fresh perspective. I will primarily be working on projects for Corcoran.com, as well as other enhancements to CitiHabitats.com and TheSunshineGroup.com.

So stay tuned for exciting news from the world of high-end online real estate! My sincere thanks to Music Choice for all their support, it has been a blast, and I hope to keep in touch with the many friends I have made there through the years. They facilitated my transition to New York City, for which I will always be grateful. I wish them all the very best in their ground breaking work into video on-demand for the future.

As one chapter closes, so one on Madison Avenue begins...